MIDEA Connect: Recruiting the World: Mobile Strategy at the Smithsonian

What is “mobile”? What can it do for museums and their audiences? And, where do we start? These are some of the fundamental questions the Smithsonian is addressing as it integrates mobile platforms into its strategic planning. From best practice to business models, this webinar will touch on the highlights of SI Mobile’s journey so far with the aim of distilling and communicating the essential ingredients and principles of mobile for museums in the age of social media.