For years, gaming technology has been considered an area of opportunity
for universities. Edward will argue that the opportunity phase has
passed, that we will now be forced to adapt to the new world that digital
fantasy gaming is creating. That new world is more than 3D; more
than immersive; more than online; more than entertainment; more than
communication. It
is all of those things, and one thing more, a new source of Meaning
- a critical contribution of the games industry, very little noticed. All
together synthetic worlds make a new frontier, and frontiers dramatically
disrupt the old world. Edward will talk about how the new world,
with its new maps of meaning, will reshape society within a generation.
About Edward Castronova
Edward Castronova (PhD, Economics, Wisconsin, 1991) is an Associate Professor
and the Director of Graduate Studies in the Department of Telecommunications
at Indiana University, Bloomington. He is an expert on the economies of
large-scale online games and has numerous publications on that topic, including
a book entitled Synthetic Worlds: The Business and Culture of Online
Games. Edward studies synthetic worlds: online environments where
thousands or even millions of users share a persistent, fabricated geographic
space at the same time. These places, billed and sold as games, actually
seem to be offering something more than mere entertainment. They act as
a fantastical alternative to ordinary life, and as such they pose a significant
challenge to business-as-usual in ordinary society: markets, public policy,
politics, law, romance. In the area of economics, for example, one pressing
issue involves the extent to which people
are paying real money to buy items for their game characters, thus
blurring the distinction between the game economy and the real one. And
this is not the only way in which synthetic worlds threaten the lines we
have drawn between fantasy and reality. As a parent and a gamer, he is
both excited and concerned about these developments. The objective of his
work is to increase our understanding of this technology.