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| NMC Learning Object Initiative |
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Measuring E-Learning: The Third Wave Josh Bersin Bersin argues that e-learning is no longer simply a question of implementing or building content or an e-learning infrastructure but of finding and utilizing measurable business performance tools. In order to justify e-learning investments, Bersin encourages organizations to think of the investments not as training solutions but as performance solutions: What business problem needs to be solved? How can strategies be measured to assess whether or not you are solving the problem? Without asking what it is you want to achieve, measuring effectiveness or performance is difficult. Examples of different performance goals are provided to show how different problems require different types of content, different levels of infrastructure, and different measurements. Bersin holds that decisions about measurement should be made at the outset so that evaluation is an on-going and formative process entailing attention to dynamic media, tracking, reporting, and other evaluation tools as needed. He concludes by noting that "today's e-learning infrastructure is still immature in the tools to analyze and measure results." For the full text, see: |