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In September 2002, fifteen leading practitioners and thought leaders
in the world of learning object development from the U.S., Canada,
and Australia gathered in San Francisco for two days of intense
dialog and discussions. They represented the diverse sectors of
business, higher education, and government, but came together for
the common purpose of identifying the systemic challenges inhibiting
the realization of a functional economy in learning objects. The
overall purpose of the gathering was to begin to explore the components
of such an economy, and to start to identify obstacles impeding
a reality where learning objects are created and shared, not only
within sectors, but across education, government, business —
and national borders.
Most of the participants were drawn by the prospect of cross-sector
collaboration. Several stressed the need to analyze and diminish
barriers between business, government, and academia. Others were
enticed by the idea of learning from fellow travelers who perhaps
saw the world through a different frame. Some came because they
had begun to see that the realization of a functioning economy in
learning objects was going to require new forms of collaboration.
There was no question that the group was indeed serious about bringing
learning objects into the mainstream. Several of the attendees were
legendary advocates of e-learning who had worked for years to bring
standards like SCORM into existence, leaders like Robert Wisher
of the Defense Department’s Advanced Distributed Learning
Initiative (ADL), Elliot Masie of the Masie Institute, and Michael
Parmentier of Booz Allen Hamilton. Influential authors like Wayne
Hodgins of Autodesk and Ellen Wagner of the Learnativity Alliance
provided a compelling counterpoint to learning object pioneers like
Jim Sphorer of IBM, who led the creation of the Educational Object
Exchange (EOE), the first successful learning object repository.
Joining these leaders was Gerry Hanley of California State University,
and director of the MERLOT project, for several years now the premier
repository effort in higher education.
Leading practitioners and training managers like Gerry Lang from
Microsoft and Diana Wilkinson of AT&T Business Learning Services
kept a realistic focus to the dialog. Emerging Technology Analyst
Judy Brown, of the ADL’s Academic Co-Lab at the University
of Wisconsin, and Patricia Brogan and Frances Himes of Macromedia
helped participants see the technological horizon more clearly.
Major national efforts in Canada and Australia were represented
by Tom Carey of the University of Waterloo, a key leader in the
Co-Operative Learning Exchange (CLOE) and EduSource Canada projects,
and Barry Harper of the University of Wollongong, head of the “Use
of ICTs in Flexible Delivery” project underway in Australia.
Their insights and experiences added a critical international perspective
to the discussions, and an expanded frame for considering funding
and policy questions.
The group of fifteen visionaries that gathered in San Francisco
were thought leaders, all passionate about and deeply committed
to realizing the promise of learning objects. It would have been
easy for such a group to rush from the discussion of challenges
to the prescription of solutions, but this group did not. From the
beginning of the discussions, they were very clear that the value
that would come from this particular gathering, and the thoughts
and ideas that would emerge from it, would not be prescriptions,
but rather the impetus for a continuing dialog between business,
education, and government leaders about how to realize the vision
of an economy of learning objects. The discussion started in San
Francisco would have to be expanded, and others invited to participate
in devising solutions to these challenges and others that may be
identified along the way.
The participants agreed that the very best outcome of the San Francisco
forum would be a “starburst” of continuing dialogs —
other forums in other settings asking similar questions and looking
for answers. As one participant noted at the end of the meeting,
“What happened here was extraordinary not only for what happened
here, but also simply because is not ordinary to do such things.
We interact almost exclusively on our own playing fields. It should
not be such a remarkable thing for business, government, and education
to work together.”
White Papers
In addition to greatly influencing the direction
of the NMC's Learning Object Initiative, the San Francisco Summit
resulted in two white papers:
Elusive Vision:
Challenges Impeding the Learning Object Economy
In this paper, an overview of learning objects and their value introduces
an analysis of the systemic challenges inhibiting the realization
of a functional economy in learning objects, and the essential components
of such an economy identified.
A Traveler's
Guide to the Learning Object Landscape
This collection of summarized articles and annotated weblinks provides
a accessible primer on e-learning and learning objects; a guide
to key organizations, large scale initiatives, and projects; and
summaries of selected articles and papers on learning object standards,
pedagogy & androgogy, effectiveness, policy & digital rights,
and learning technologies & tools. A final section identifies
funding and development links
| The San Francisco Participants |
Dr. Pat Brogan
VP, Solutions
Macromedia, Inc. |
Laurence F. Johnson,
Ph.D.
Chief Executive Officer
NMC: The New Media Consortium |
Judy Brown
Emerging Technology Analyst
Academic ADL Co-Lab
University of Wisconsin System |
Gerry Lang
eLearning Strategist
Microsoft Corporation |
Tom Carey, Ph.D.
Assoc. Vice President - Learning
University of Waterloo |
Elliot Masie
President and CEO
The MASIE Center |
Gloria Frazier, Ph.D.
Meeting Facilitator & Senior Partner
Int'l Center on Collaboration |
Michael Parmentier
Principal, Learning Systems Services Team
Booz Allen Hamilton |
Gerard L. Hanley, Ph.D.
Office of the Chancellor
California State University |
James C. Spohrer, Ph.D.
Chief Technology Officer
IBM Venture Capital Relations Grp |
Barry Harper, Ph.D.
Dean, Faculty of Education
University of Wollongong |
Ellen D. Wagner, Ph.D.
Director of Learning Technologies
Learnativity Alliance |
Frances Himes
Associate VP, Higher Education
Macromedia, Inc. |
Diana Wilkinson
Business Learning Services
ATT Corporation |
Wayne Hodgins
Director of Worldwide Learning Strategies
Autodesk Inc. |
Dr. Robert A. Wisher
Office of the Secretary of Defense
Advanced Distributed Learning Initiative |
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